Visitors scan the QRcode to find out information about places to visit at the monuments of the Dien Bien Phu battlefield relic complex.

It can be said that the impact of the Covid-19 pandemic for a long time has directly impacted the habits and behavior of tourists around the globe. Customers are afraid of direct contact and prefer to learn and order tours through electronic channels.

That is also the reason why Pharma Hotel, Dien Bien Phu City has increased investment in promoting and approaching tourists on digital platforms in the last 2 years.

Dien Bien Phu city is one of the attractive destinations attracting a large number of tourists from near and far with special national monuments located in the Dien Bien Phu battlefield relic complex. Up to now, monuments and destinations are also gradually being digitized so that visitors can easily learn about the attractions during each trip.

Here, with QR code boards installed, people and tourists when visiting can use smartphones to scan the QR code, directing the link to the website: https://www.dulichdienbien. vn to learn more about the province's tourism activities.

"The Provincial Youth Union deploys this project to all relics in the area with the desire to contribute the role of youth in promoting tourism and cultural heritage of Dien Bien province," Mr. Dang Thanh Huy, Secretary of Dien Bien Provincial Youth Union, said.

In the face of changes in the needs of tourists to access information, posing a digital transformation requirement in the field of tourism marketing, over the past time, Dien Bien Tourism Information Promotion Center has enhanced tourism information and promotion in many new and diverse forms.

Besides the traditional promotion channels, the application of highly pervasive communication channels on social networks is promoted. At the same time, maintaining and improving the quality of information and promotion on digital publications such as websites, contributing to bringing Dien Bien tourism closer to tourists near and far.

Mr. Dang Minh Phuong, Deputy Director of Dien Bien Tourism Information Promotion Center: “Digital transformation is a common trend not only in Vietnam but also in the world, including the tourism industry. We also identify this as an important task in the near future. We continue to expand digital applications in providing tourist information to guests. For example, through tourist information points, QRcodes are provided to visitors at restaurants, hotels, cafes... to help visitors easily access tourist information through digital conversion."

However, the digital transformation of the tourism industry is still facing many difficulties, slowing down the progress of this process, such as: The digital transformation workforce is still lacking and weak in quality; funding sources for implementation are limited; many related projects in the field of culture and tourism, but most of them are from a research perspective, not yet highly applicable, small in scale, and have not made any breakthroughs... on specific solutions to effectively exploit values from the digital environment to develop tourism in a sustainable way.

Mr. Nguyen Hoang Hiep, Deputy Director of the Department of Culture, Sports and Tourism of Dien Bien province: “Over the past time, there have been many policies of central and local governments on digital transformation in tourism, so the industry also There are many plans underway. Currently, there are 2 projects on the management system of relics and museum artifacts; upgrade and modernize the museum's gallery along with a number of tourism promotion activities. The desire of the Culture industry is that all agencies, departments, branches and organizations, especially the young generation, continue to contribute more to the issue of tourism promotion.

In the era of strong technology 4.0, digital transformation has become an indispensable requirement, creating a driving force for the development of the locality, including the tourism industry. With orientations, actions and determination in promoting digital transformation, Dien Bien tourism industry is expected to develop strongly in a professional and modern direction, striving to become a spearhead economic sector by 2025. , creating the foundation to turn Dien Bien into one of the attractive tourist centers of the Northwest region and the whole country./.

Source: Vietnamnet.vn